Privacy Policy

The following only applies to users of our website or app


Who stores the data?

All data is stored and managed Meijer Seed Potato Ltd and our Web Admin Empresa Ltd

Will any data be shared with any third parties?

No. In the unlikely event this is required, permission will be sought after first with direct contact.

Where and for how long will the data be stored for?

All contact details obtained via our web platforms will be held indefinitely unless otherwise requested. In the case of email, that will be on Outlook365 servers and successor versions. In the case of phone numbers, that will be on our employees mobile phones. Login details will be kept on our secure web server hosted by Empresa Ltd.

What do we use your contact details for?

Your details will only be used for us to contact you individually regarding specific business. There is no intention to use any of your personal information for a wider marketing campaign other than to invite you to events/open days etc which we feel will genuinely be of interest or local to you. Any personal details can be destroyed or not used for any purpose if requested.

What rights does the user have?

All rights belong to the individual, and any or all of their information can be removed and destroyed at any time at their request.

Can the data subject raise a complaint?

Yes, if need be, by using the contact details available on our website


Contact Us Page

By contacting us via the details available on the website’s Contact Us page, we assume consent to us using your details in order to respond to an enquiry.

Links to other websites

Our website contain links to other websites of interest and we endeavor to keep these up to date. However, we take no responsibility for websites beyond our domain.

Website Login Area

Email addresses and passwords are being used for login purposes in the login area of the website. Passwords are stored with encryption.

This is a requirement for using the login area of our website. However, any information available on our website login area is also available from us through direct request, if the user wishes to avoid creating an account.

Other general information gained in the sign up questionnaire is used for our own data analysis about what kind of companies and individuals are using the website.

For example, if we know that the majority of users are Merchants in the Crisping sector, we can tailor our content more appropriately to these needs.

While there is currently no intention to use this particular set of data to drive a targeted email marketing campaign, this may change at any time.

Planting Calculator (App/Web)

No personal data from Planting Calculator users is collected by Meijer Seed Potato Ltd or Empresa Ltd.

No other data entered or produced within the calculator, such as tuber counts or recommendation output, is visible to us.

With regard to MSP and Empresa, this is 100% private and freely available.

For the App version, we cannot speak on behalf of Apple/Android, please refer to their privacy documents if you are concerned.

We occasionally request download statistics from Apple/Android to see how many App downloads have been made globally by country and device type. This only includes users who have allowed this information to be shared with Apple/Android, and no personal is shared with us.

This is purely so we can see how many users there are, which in turn we can use to justify further development of this App, or consider developing other Apps.

Our benefit as a company is only to provide a useful tool to help growers make informed decisions about our varieties. We feel it’s helpful to share our knowledge about our varieties to growers so they can optimise yields and quality. We hope that this in turn gains our company, and its products and services, favourable opinion.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. Thus, we advise you to review this page periodically for any changes. We will notify you of any changes by posting the new Privacy Policy on this page. These changes are effective immediately, after they are posted on this page.

Bayfield Breck's Barns, Garden Lane, Letheringsett, Holt, Norfolk, NR25 7DZ, Tel: 01263 710602,