Company History


Established in 1920, C. Meijer B.V. in Holland has always remained a family business. In the UK, many of our varieties were previously marketed by Potato Innovations Ltd, but in 2015 we decided to re-focus knowledge and specialise on our own in house varieties, and Meijer Seed Potato Ltd was born!

The UK representation ‘Meijer Seed Potato Ltd’ is a specialist potato seed supplier of c30,000 tonnes of seed annually. The quality and value of our organisation, potato varieties and services, are based on the knowledge, skills and dedication of all who work for the business. Optimum quality also demands passion, such that each member of staff feels closely involved within every single stage of his or her own specific field. Whether this entails breeding new varieties, delivering high-quality seed to growers, or supplying the best raw materials for the processing industry, we ensure the highest quality standards throughout.

Breeding Station

Our breeding station is located in Rilland, Holland, alongside our headquarters. Here our Dutch colleagues develop new potato varieties with the latest gene sequencing technology and extensive trails programme. Dedicated employees share their skills and knowledge to reach the overall aim of breeding varieties that not only reach but exceed the expectations of our clients.

Growing Seed Potatoes

Originating as mini-tubers and 1st/ 2nd generation PB seed, varieties from our breeding program are multiplied to a commercially viable grade by select growers throughout England & Scotland. Our seed crops are regularly inspected throughout the growing and storage season by our own staff to ensure we know each of our seed stocks in detail.


Our potato varieties are marketed, sold and used throughout the United Kingdom and Republic of Ireland with the intention of entering all avenues of the ware potato market; Table, Crisping, French Fry and Chipping. Globally Meijer BV sales take place in over fifty countries as high quality seed potato suppliers. The ongoing focus for our sales and logistics teams is to strengthen and expand our business relationships, and as such our motto "Meijer For Sure" remains in our quest to be the ‘go to’ for seed potatoes. Providing the most optimum service is the basis for the future.

Bayfield Breck's Barns, Garden Lane, Letheringsett, Holt, Norfolk, NR25 7DZ, Tel: 01263 710602,